“Meanwhile, businesses such as Hewlett-Packard claim to be in the process of transforming themselves from a printer company to a printing company, focused on “Print 2.0... that embraces the Web as a channel to make printing more accessible, customizable and less expensive”.
In this case, I believe that Printing on Demand has transformed old publishing practices. Hewlett-Packard is able to adapt to the new environments supplied by the digital age and propel themselves forward into a medium that is somewhat familiar to them but with hardly any experience with. This is a whole new dimension. This way they are able to master both mediums and profit as a result of expanding their business. By experimenting with their new digital print program, they are able to help their old customers move into the future as well as acquire new customers as a result of their up to date company. This may however cut out a middle man that could have made money from transcribing the text into a printed copy.
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